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Wednesday, October 11, 2006

Justin Timberlake album to be previewed on MSN

Sony BMG is previewing Justin Timberlake's new music video My Love on MSN's Windows Live Messenger before it's released on any other media in the UK and Ireland.

In order to watch the video fans will need to sign up to Messenger and add 'Xclusives' under the email mrxclusives@hotmail.com to their contacts or buddy list before receiving an invitation to watch the video.

They can then watch the video through Messenger anytime between 11.30pm on 12 October until 11.30pm

Seb Wellar, head of digital marketing at RCA Label Group, said, "Many of Justin's biggest fans already use the service and we wanted to give them a special sneak preview before anyone else. The channel also delivers Justin's music in an exciting and interactive environment."

Sam Matthews, nma.co.uk
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